Organizing and carrying out a successful event or stunt in proximity to your store can go a long way toward increasing sales. But where do you begin?
Here are six secrets for pulling off a sun-sational event that’s guaranteed to generate more buzz about Del Sol and to attract more customers to your store:
One core piece of literature that we’ve adopted as a company over the past 20 years is Dale Carnegie’s “How to Win Friends and Influence People.” We reference and train from this book in all our internship and manager training programs, along with our company’s credo card (Sol Standards) and new corporate employee orientations. Its words have, in many ways, become part of our company’s DNA and influenced how we operate as a growing business.
Here are three key lessons from Carnegie as explained in Stephanie Vermillion’s article about how leaders can improve their working relationships with their employees and customers:
These lessons aren’t focused on stealing power or schmoozing prospects. Instead, Carnegie found that to become more powerful and win at business, you have to treat people with nothing less than kindness. Here’s how.
We have one of the BEST businesses under the sun, and we’ve had yet another amazing year for the entire Del Sol family worldwide. We’ve seen unprecedented growth in our online, frontline, and wholesales sales, along with unbelievable success via several new color-changing product launches that our customers are going crazy for right now.
We’ve continued to put our minds and energy toward hundreds of company-changing initiatives, which are setting up new opportunities for more store, product, web and design growth that will take Del Sol to even greater heights next year and beyond.
This end-of-year message showcases and reminds us of our hard work and amazing successes, which were accomplished by our outstanding frontline employees and corporate-office employees. Take a closer look right here:
Longer Summer, Del Sol Stores Highlighted in Washington Post
Extended summer for local beach goers results in exceeded summer sales projections for Atlantic Coast retailers. The Washington Post spotlighted the Del Sol Ocean City, Maryland store in the following recent article: The Washington Post